Famed chef Gordon Ramsay is set to make his mark in the metaverse as The Sandbox collaborates with ITV Studios and Gordon Ramsay's Hell's Kitchen.
This partnership aims to launch a multi-dimensional, participatory adventure within The Sandbox's metaverse gaming platform. The experience revolves around cooking competitions in a virtual recreation of Ramsay's renowned kitchen from his popular show.
Participants will have the opportunity to engage in various challenges to win prizes, including HexClad frying pans and The Sandbox SAND tokens. Notably, a limited number of Hell's Kitchen-themed NFT avatars will be available for sale, indicating that Ramsay may become a common sight in The Sandbox.