Technology giants Adobe and Activision Blizzard have recently unveiled generative artificial intelligence (AI) tools, emphasizing that their purpose is to assist humans in content creation rather than replace jobs.
On May 23, Adobe, the leading graphic software company, launched "Generative Fill," a tool integrated within Photoshop that allows users to generate content based on text prompts. The tool is designed to act as a "co-pilot" alongside graphic designers, enhancing their creative process rather than substituting them.
Activision Blizzard, a prominent gaming firm, is also exploring the use of image-generating AI to support game design. Allen Adham, the company's Chief Design Officer, shared in an email to employees last month that they are considering leveraging AI to assist in the design process.
Andrew Guerrero, Vice President of Global Insights at Blizzard, expressed a similar sentiment, stating that their AI tool, Blizzard Diffusion, aims to streamline repetitive and manual tasks, enabling artists to dedicate more time to creativity.
According to Chandra Sinnathamby, Adobe's Asia-Pacific Director of Digital Media and Strategy, the intention behind their tool is to expedite the design process rather than completely replacing graphic designers. Measures have been implemented to ensure clarity between content created by humans and that generated by AI. Additionally, artists who contribute stock photos used by the AI are compensated accordingly.
The interest in generative AI extends beyond Adobe and Activision Blizzard. Nikesh Arora, CEO of cybersecurity firm Palo Alto Networks, recently highlighted the benefits of generative AI for enhancing cybersecurity on the program "Mad Money with Jim Cramer." Arora emphasized that implementing generative AI would significantly increase efficiency, allowing the company to expand without needing to scale employees proportionally.
While concerns have been raised about potential job displacement due to advancements in AI, proponents argue that the technology has the potential to create as many new jobs as it may replace. OpenAI, the organization behind ChatGPT, recently warned that AI systems are projected to surpass expert skill levels in most domains within a decade, calling for increased government oversight of AI development.
As companies like Adobe and Activision Blizzard continue to leverage generative AI tools, they seek to augment human capabilities, foster creativity, and propel innovation while ensuring the technology is utilized responsibly.